Stamatakis Bakery: A Rebranding Masterpiece by Antonia Skaraki

Reviving Tradition Through Innovative Design and Sustainable Practices

Antonia Skaraki's inspiration for the rebranding of Stamatakis Bakery was rooted in the legacy of Eugenia, the mother of the bakery's owners. Eugenia's love for creation and her meticulous attention to detail, symbolized by her ritualistic stamp on her breads, became the cornerstone of the design. The designer envisioned Eugenia as a lithograph, unique and unrepeatable, embodying the bakery's commitment to authenticity and quality.

The design's unique properties lie in its homage to tradition and its innovative approach to sustainability. The packaging range, created using the technique of engraving, features Eugenia as the main heroine. The range includes boxes of various sizes, coffee cups, bags, napkins, and more. Each item is a celebration of the bakery's history and its commitment to the future.

The design's realization technology is as impressive as its concept. The packaging is made from recycled material, with bows made from paper scraps left over from the original packaging production. This innovative approach to waste reduction not only enhances the design's aesthetic appeal but also its environmental credentials. The packaging uses only black ink and the bows use red pantone color, minimizing ink usage.

The design project, which started in May 2020 in Athens and finished in October 2021, was exhibited in Crete in June 2021. Despite the lack of specific research, the team faced the challenge of capturing the tradition of a company with successful recipes passed down from generation to generation. The result is a design that appeals to a broad audience, reflecting the universal appeal of Stamatakis Bakery's products.

The Stamatakis Bakery rebranding project is a testament to the power of design in preserving tradition and promoting sustainability. Antonia Skaraki and her team, including art director Andreas Deskas, have created a design that is not only visually appealing but also environmentally responsible. The design's success is reflected in its Golden A' Packaging Design Award in 2023, a prestigious accolade granted to outstanding and trendsetting creations.

In conclusion, Antonia Skaraki's rebranding of Stamatakis Bakery is a masterclass in design, innovation, and sustainability. It is a celebration of tradition, a tribute to the bakery's matriarch, Eugenia, and a commitment to a more sustainable future. The design is a reminder of the power of art and design in shaping our world and preserving our heritage.